An active elderly man stretching in exercise clothing

Blue November in Italy is a new prostate cancer awareness campaign

Europa Uomo is promoting Blue November, Italy’s first prostate cancer awareness campaign, with the slogan: “Shine a light on yourself”.

They have decided to use art as a powerful means of instantly getting a message across about men’s health, by shining blue lights on male nude statues.

To find out more about the numerous initiatives, please take a look at which is available in both English and Italian.


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